Now comes the good ... If you already have the products and you have your operation seriously, how do you sell that? At first, there are a few things to consider:
can not compete with commercial facilities. At this point, I consider myself pretty good with worms. I can raise them, play them, them out a lot of products, make people dance and talk English. Well, the last two did not, but the point is that any commercial facility worm, however humble, I would make small pieces and I would feed your worms. I have neither the space nor the volume to even tickle.
not sell all year. At least not here. With temperatures of 4 degrees Celsius in winter, there's hardly any people who want to grow, as well as the worms are warm and ball made me want to go on strike if put to work. This is a matter of time.
is an extra income. I have touched some people who want to make worm to be your primary source income, but that is talking about a commercial Vermiculture. The Vermiculture home, by their nature, do not give you enough to live it.
And with that, now the interesting thing: how to commercialize?
installation in a home worm, better and more profitable to sell at retail. As I mentioned earlier, there is no way to beat trade humus producers. It is noteworthy that this is not bad, the retail gives you excellent value and is a matter of cash, no bills, loans or rolls of those. Moreover, you keep all the profits.
So, first of all, you have to advertise. Go to your local television, pay chorrocientosmil campaign dollars or can be more subtle. All he sells are the results. For example, give a ride to this post a while ago, a comparison humus soil against . You see there, the comparison makes the difference.
Put two pots and one uses the humus and other land in the plain little. Among your neighbors and friends, shows the difference and say why. Anyone with a garden or potted plants, you'll want your product. The best part is that yours is organic humus and craft, so you can sell anything you want. I recommend you check the prices on the market and put in your harvest. After all, if you want plants nice, they pay. Not many suppliers of organic humus.
In the case of the homemade worm, simply spread the word. I have touched many people who see my stuff and always ask "is there" or "your plants look good." The worm is a bizarre and arouses curiosity among the people, whether or not to buy, but remains in the mind. That person, when you see a friend or acquaintance you have plants, you can remember and tell about your plants are beautiful and you make your own compost.
there who told me I'm crazy, but most are curious about and everything is there. The idea is that I promotion in your neighborhood. The worm home gives you only a certain amount of humus and is sufficient to sell a small number of people, for example, among your neighbors and acquaintances.
There are other ways, but this is the one I use and that any lombricultor home can handle without much trouble. Just talk with neighbors and show your results, preferably in front of your home. Everyone likes a beautiful garden and if you give them your "secret" to have something similar, some would want to buy.
Although there are other ways of promoting yourself, this is the most effective in terms of cost, because you do not spend anything and sales that do not require delivery, travel or anything special. Engagement with higher sales volume or selling to stores is a labor for commercial vermiculture and other factors entering hardly going to be able to handle as a landlord.
In the next post you'll see some pricing strategies and presentation.
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